The new “electronic cigarette” has recently gained popularity among tobacco users throughout the world. Shopping mall kiosks, internet blogs, and advertisements have made the claim that the new “e-cigarette” is both a healthier and cheaper alternative to traditional cigarettes that also allows users to smoke indoors. Can this innovative device live up to all expectations? Or have we embraced the latest celebrity trend without scientific evidence that these “e-cigs” are in fact a true alternative to traditional tobacco? We decided to see for ourselves and place an order from a popular internet promotion that gave free trials to customers interested in testing the electronic cigarettes. When we received our order about a week later, we inspected the electronic cigarette closely, and it was easy to see that the device does in face look, and feel like a normal cigarette! What these “e-cig” companies and some product users are claiming is that you can now enjoy a healthier smoking experience without the awful smell, second-hand [...]



